Be friendly and keep it natural

Rather than having people see boring text and fill in forms that only say “Name:…Email:…etc.” custom the experience with a conversational language. A great way to apply this is by exposing your visitors to a short, conversational Mad Libs style paragraph where they have to fill in their name, email address and the product they’re interested in learning about. It’s fun and it’s easy, this guide specifies the details.

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