1) Speak with conviction • Don't say “We help” say “It's how” • Don't say “alternative” say “replaces” 2) You’re not Vladimir Nabokov Failed poets turned copywriters have a soft spot for fancy…
January 1983. Apple finish production of their new computer, Lisa. They launch it with a nine-page ad in the New York Times. It's nine pages of geek speak. Nobody outside NASA is…
People will do anything for those who • Encourage their dreams • Justify their failures • Allay their fears • Confirm their suspicions • And help throw rocks at their…
Conversational copy is writing how you talk. No sales megaphone. No business speak. But that's easier said than done. So I've put together this guide: 1/ Don't write AT the reader Involve the…
1) Write with your eraser You get 100 bucks for every word you rub out from your title: 2) Don't exaggerate An honest line always feels warmer: 3) No one…
Last week I asked people on social media to “submit your company landing page” and I’d rewrite it. Well, we did it! I teamed up with Annie Maguire, one of the best copywriters…
CLASSIC CONTENT MARKETING Growing an audience by giving away free content is one of the oldest tricks in the book. We all know how it works: 1. Jane releases a…
Max Maher runs the Phoenix branch of Skinny Wimp Moving, a removal company in America. Around 5% of sales come directly from client referrals. Max wanted to see if he could improve this number.…
Anyone who’s started a business knows how tough it can be. Hours spent writing blog posts, optimising SEO, cold emailing, just to drive a handful of people to your website.…
I’m sure a few of you have heard this story. But it’s worth telling again for those who haven’t. Back in 1998, when Derek Sivers started CD Baby, their order confirmation email was…