27 words that sum up the psychology of copywriting

People will do anything for those who

• Encourage their dreams
• Justify their failures
• Allay their fears
• Confirm their suspicions
• And help throw rocks at their enemies

— Blair Warren

Red Bull marketingManual Healthcare marketingBest time ever to get braces billboardDuckDuckGo billboardLane Bryant #ImNoAngel campaign

S/O Copy With Amanda where I read this quote.


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Over and out — Harry