Ideas

More options leads to harder decisions HICK'S LAW DEFINITION Hick's Law predicts that the time and the effort it takes to make a decision, increases with the number of options.…

I must have seen 100 Samsung ads last year. I don’t remember any of them. Too much boring information. Shot on iPhone is three words, no information. It doesn't dwell on…

THE GIRL IN THE FOYER Let’s start with a story. Last month I was on the train going to Wembley to watch a football match. On jump a bunch of…

My dad runs a small study skills company in the UK. It's an old-school business. Up until last year, the only marketing he's ever done was sending flyers to schools. But, over…

no name is a “no nonsense, no frills” supermarket brand in Canada. Nothing special. A lot of discount brands share these “values”. But they all communicate them through similar slogans,…

Tadabase is a no-code startup looking to raise money. Their CEO, Moe Levine, was a fan of investor Mark Suster. So he set up some Google ads targeting Suster’s name, reminding him…

I love this line by Ted Morgan. Positioning is like finding a seat on a crowded bus Most brands sleepwalk onto the bus and sit on top of one another.…

Back in February 2010, Jason Cohen had an idea: A new Wordpress hosting service, that would help with speed, scalability, and security. He now faced the challenge that everyone with a startup…

April 1964 Phil Knight’s (the co-founder of Nike) first shipment of shoes arrived from Japan. He left his accountancy job and all that spring did nothing but sell shoes out…

Imagine you're doing cold outreach for an exec coaching program. Here’s the email Dave would send the CEO. The goal is simple. Get a reply. A reply gives you something to work with. So…