Dave Gerhardt’s 1 line sales email

Imagine you’re doing cold outreach for an exec coaching program.

Here’s the email Dave would send the CEO.

Dave Gerhardt's Sales Email

The goal is simple. Get a reply.

A reply gives you something to work with.

So how does Dave do that?

Keeps it short. Asks a question.

Much better than a hit and hope template asking for a “quick call”.