Demographic Targeting

Narrow your audience by relevant demographics to your business. Let’s say your ideal customer is a 25-34 year-old male: you can target that group specifically in many of the major…

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Video CTA

Add a link in an annotation in your YouTube videos to click back to your email list signup or other CTA. It’s a great way to capture emails of prospects…

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Personalize Subject Line

Personalize your email subject line based on user info. Experian, MailerMailer and Mailchimp have done studies showing that personalised a subject lines results in a 22.3 percent increase in open…

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Useful Calculations

Try useful calculations instead of asking to do math. Most people aren't able or willing to do basic calculations, so spelling it out for them can improve conversion. For example…

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Narrow Keyword Audience

Narrowing down your target keywords by creating ad-specific groups will help you reach a more targeted audience. Create specific groups with specific ads for high-intent niche search terms, catering your…

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