Spot Engagement Trends

By pulling a report on engagement by post type, and categorizing each post, you can spot trends regarding what types of posts are driving the most engagement. You can then…

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Last Day Of Offer Email

Be sure to send an email on the last day of an offer. People respond differently to a situation when urgency is introduced: we suspend normal thought patterns and react…

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Factoid Ad Copy

A good way to get clicks on your ads is to include a fact in your ad copy. Facts backed up by research provide proof of the value of your…

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Unused Feature Email

Try sending an email to existing users who haven't used a particular feature. The vast majority of your users probably aren't even aware you have that feature, so showcasing it…

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Reduced Single CTA

Multiple call to action buttons can confuse visitors. Try reducing the number of CTAs on any given page to drive visitors to the most important one. If your landing page…

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Narrow Keyword Audience

Narrowing down your target keywords by creating ad-specific groups will help you reach a more targeted audience. Create specific groups with specific ads for high-intent niche search terms, catering your…

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