Visual Hierarchy

Use visual hierarchy to make your platform easy to use without thinking. This is most commonly done by clever use of color, a grid system and/or typography. Decreasing your user's…

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New Ad Platform

Different advertising platforms take different approaches to the way they reach audiences. Targeting the same audience with the same creative across multiple platforms can be a good way to determine…

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Mandatory Onboarding

Block all other actions in your UI until a new user has gone through your onboarding tutorial. You’ll be able to guide them through the proper usage of each part…

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Company Size Targeting

Narrowing your ad targeting based on the size of company you’re trying to reach is a good way to filter for only the perfect potential customers. If you service enterprise…

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Lead Magnets

Provide premium content in exchange for an email address as a great way to fill your funnel with new qualified leads. Hide an enticing piece of content behind a simple…

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Founder Calls

Try calling all your customers to ask for feedback. You only need around 15 minutes per call and you can do them via Skype to make it easier. The feedback…

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Lead Lookalike Audience

Once you have a solid lead list, you’ll be able to build an audience for your advertising based on what those leads “look like.” Say you find that a majority…

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