Lead Lookalike Audience

Once you have a solid lead list, you’ll be able to build an audience for your advertising based on what those leads “look like.” Say you find that a majority of your leads are startups in the New York City area – you’ll be able to build and target an audience of other NYC startups, founders, and their employees. With this approach you’ll drive qualified traffic to your site – businesses and individuals similar to ones that have already displayed interest in your product.