Ideas

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Link your logo on your website to your homepage. Having a clickable logo on your website that links to your homepage is a standard practice that improves your website’s usability…

Try running a flash sale! Offering a limited time discount or promotion can give on the fence consumers a sense of urgency to buy your product. Heavily advertise your flash…

Displaying the unique selling points of your offering above the fold can increase activation. Often times the hero copy, in size 30pt font or larger works best. This allows users…

Targeting an audience that looks like your current website users based on their demographic and shared interests. A couple of the major ad platforms now offer the ability to target…

Add a link in the description in your YouTube videos to click back to your email list signup or other CTA. It’s a great way to capture emails of prospects…

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Try calling all your customers to ask for feedback. You only need around 15 minutes per call and you can do them via Skype to make it easier. The feedback…

Once you have a solid lead list, you’ll be able to build an audience for your advertising based on what those leads “look like.” Say you find that a majority…