The more products you offer, the harder it is to choose between them. With too many products and options to choose between, there even comes a point where decision making…
One way to increase your close rates is to experiment with reducing the length of your free trial. Most SaaS companies run free trials which are too long (14+ days).…
By introducing seemingly useless price points into your pricing structure, it's possible to frame your highest price points in a more desirable way. The classic example is The Economist's pricing strategy,…
Prices ending in 9 sell, on average, 24% better than the nearest rounded price point. This is usually attributed to the way our brains subconsciously understand numbers, using the left-hand digit…
Our attitudes towards prices can be influenced by a myriad of different factors - most notable being the context in which we engage with prices. For example, a £100 shirt seems expensive…
Social proof is an essential part of fostering the trust of consumers; allowing people to see how your products and services are being used by happy, satisfied people, to solve the…
One of the easiest ways to make your landing pages more responsive (and minimise the number of form fields) is to include smart contact forms. These are dynamic contact forms…
Form fields are the areas of a contact form that collect visitor information, like name, business and job role. They provide a vital role in identifying anonymous users, and allowing…
This is a small tip with huge implications for your conversion rates. In simple terms, your landing pages shouldn't be a one-size-fits-all offer. Visitors will come to your website through…
Free trials, signups and sales are the crucial conversions at their heart of your business. Unfortunately, they also require the biggest commitment from your users, and the greatest level of…