THE LESS IS MORE PRODUCT PAGE

The more products you offer, the harder it is to choose between them. With too many products and options to choose between, there even comes a point where decision making can grind to a halt.

This is known as ‘option paralysis‘, a state where consumers will become overwhelmed by choice, and quit out of the buying process. To avoid this, and optimize your product page to increase sales, focus all of your energies on promoting a handful of key product types.

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