Our attitudes towards prices can be influenced by a myriad of different factors – most notable being the context in which we engage with prices.

For example, a £100 shirt seems expensive compared to a £50 shirt; but place that same shirt next to a £2000 suit, and suddenly, it doesn’t seem so costly.

You can easily leverage this by opening your pricing page with your most expensive option; making all your other packages seem more affordable in comparison, and driving up the average spend.