Optimize for Search Intent

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“Search intent” basically means giving people the kind of content they’re looking for. (Or at least what Google thinks they’re looking for.) Search intent has become a significant part of how Google…

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Add Internal Links

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Linking back and forth between different pages on your site produces a statistically significant improvement in search rankings. (And not just for the pages on the receiving end, but surprisingly also for…

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Include Relevant Keywords

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This is a super basic aspect of SEO. But it’s also super important. To optimize a piece of content or webpage, you should generally include its main target keyword in…

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Content upgrade offers

A free report or eBook is a tried and true method to generate leads and move customers through your funnel. http://www.digitalmarketer.com/lead-magnet-ideas-funnel/ https://backlinko.com/increase-conversions

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Share your business data

Social sharing app Buffer is company that is making their story public with a content hack built on their company’s business data. Going beyond telling their startup story, Buffer shares…

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OpenGraph tags

Almost every social network uses embedded OpenGraph HTML tags to generate link previews so readers can preview page content before they click through to read the post. https://blog.kissmetrics.com/open-graph-meta-tags/ Test your…

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Video Marketing

Produce a nice video for your landing page where you explain your product. https://digitalmarketinginstitute.com/blog/5-secrets-super-successful-video-marketing https://blog.markgrowth.com/successful-video-marketing-the-dos-and-donts-62c0ebb70240 Tools: Create Animated Videos&Presentations https://www.powtoon.com/home/

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Conversion Optimization

The practice of continually improving your website or landing page’s capacity to convert visitors into leads or customers. Conversion rate optimization is all about making your marketing more successful. https://unbounce.com/conversion-glossary/

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