Optimize for Search Intent
“Search intent” basically means giving people the kind of content they’re looking for. (Or at least what Google thinks they’re looking for.) Search intent has become a significant part of how Google…
“Search intent” basically means giving people the kind of content they’re looking for. (Or at least what Google thinks they’re looking for.) Search intent has become a significant part of how Google…
Linking back and forth between different pages on your site produces a statistically significant improvement in search rankings. (And not just for the pages on the receiving end, but surprisingly also for…
This is a super basic aspect of SEO. But it’s also super important. To optimize a piece of content or webpage, you should generally include its main target keyword in…
A free report or eBook is a tried and true method to generate leads and move customers through your funnel. http://www.digitalmarketer.com/lead-magnet-ideas-funnel/ https://backlinko.com/increase-conversions
Social sharing app Buffer is company that is making their story public with a content hack built on their company’s business data. Going beyond telling their startup story, Buffer shares…
Almost every social network uses embedded OpenGraph HTML tags to generate link previews so readers can preview page content before they click through to read the post. https://blog.kissmetrics.com/open-graph-meta-tags/ Test your…
Produce a nice video for your landing page where you explain your product. https://digitalmarketinginstitute.com/blog/5-secrets-super-successful-video-marketing https://blog.markgrowth.com/successful-video-marketing-the-dos-and-donts-62c0ebb70240 Tools: Create Animated Videos&Presentations https://www.powtoon.com/home/
A good example is Spotify with his widgets. Try to make your content shareable in an easy and natural way. I think Producthunt is a good example for that
The practice of continually improving your website or landing page’s capacity to convert visitors into leads or customers. Conversion rate optimization is all about making your marketing more successful. https://unbounce.com/conversion-glossary/
The placement does make a lot of difference in your content’s shareability. Add this has some very useful information on their blog about the best placement of share button on…