We talked about how our CSM solved the retention challenge in the previous article ‘Insight: SaaS (42) Bridging the Chasm: From Active to Renewal’. We’ll discuss two SaaS-related issues that…
9 Lean Marketing Tactics for Growing a SaaS Business "Improvement usually means doing something that we have never done before." - Shigeo Shingo, the Godfather of lean manufacturing Introduction…
Is there such a thing as NPS survey best practices? The short answer is YES. If you want to measure customer loyalty and user sentiment in general, following NPS best practices is…
Sign up flows are the first encounter your potential customers have with your product. Keeping aside the fact that first impressions are crucial, it makes a lot of sense to…
The Software as a Service model is rapidly booming today and this is a great time to grow your SaaS brand. However, the thought of overcoming your competitors and emerging…
To master user onboarding you need to put yourself in your users’ shoes. Understanding the underlying thought processes of users is your ticket to: Eliminating any friction Grabbing their attention Breaking through…
When I joined Lattice as the first marketing hire, I wasn’t really qualified for the job. I had never worked in startups, B2B marketing or SaaS. I didn’t know what…
The single most important SaaS metric is retention, because cancellations indicate lack of product/market fit, no matter the cause (price, features, severity of need, duration of need). If it cannot be fixed,…