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Product & Growth Consulting

Our 6 months growth accelerator including

transformative design & growth
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products & brands

Whether you are a small brand or a big startup, a single entrepreneur or a corporation , we provide a personalized approach to overcome your barriers to growth and product creation. Our Product & Growth Consulting Enrollment service also includes the creation and implementation of advanced tools inside you system, which you will be able to use to drive growth or expand your product.

Whether you are a small brand or a big startup, a single entrepreneur or a corporation , we provide a personalized approach to overcome your barriers to growth and product creation. Our Product & Growth Consulting Enrollment service also includes the creation and implementation of advanced tools inside you system, which you will be able to use to drive growth or expand your product.

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Product Lessons

A Simple Guide to AARRR Framework — Product Metrics

  • Post author:Basilis Kanonidis
  • Post published:November 18, 2023
  • Post category:Product Lessons

Introduction In the current competitive business environment, achieving sustainability is a key goal for businesses of all sizes. To make informed decisions and foster growth, understanding both product performance and…

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What Is Product Strategy? Framework & Examples

  • Post author:Basilis Kanonidis
  • Post published:April 20, 2023
  • Post category:Product Lessons
  • Post comments:0 Comments

Build a product that aligns with your vision and goals by creating and adhering to a well-defined product strategy. Product strategy is the plan created by a company to define…

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How to Be a PM That Engineers Don’t Hate

  • Post author:Basilis Kanonidis
  • Post published:March 20, 2023
  • Post category:Product Lessons
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You see it everywhere: Engineers complaining about the product managers that they work with. Hating on PMs is kind of like complaining about your utility provider or the TSA –…

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Decoding Growth: User Segmentation and Metrics

  • Post author:Basilis Kanonidis
  • Post published:December 27, 2022
  • Post category:Product Lessons
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Let’s start with decoding growth, i.e. understanding where growth is coming from. You can call it growth accounting as well since we are accounting for where growth is coming from.…

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Referrals : The Holy Grail of Growth

  • Post author:Basilis Kanonidis
  • Post published:December 27, 2022
  • Post category:Product Lessons
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In this essay, we are going to cover six important aspects of referrals - types of referrals and why it works, designing referrals, measuring efficacy of referrals, when referrals won’t…

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How to Engage Users Through Gamification

  • Post author:Basilis Kanonidis
  • Post published:December 27, 2022
  • Post category:Product Lessons
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In this session, I talk about how gamification has changed e-commerce landscape in China and how other apps are also using it. I also share a framework on how to…

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Measuring Product-Market Fit

  • Post author:Basilis Kanonidis
  • Post published:December 27, 2022
  • Post category:Product Lessons
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Dear Reader, As discussed in the last newsletter, product-market fit is the leading cause of product failures. So it is vital to quantify product-market fit. It’s too important not to :)…

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Hiring a Product Manager Guide

  • Post author:Basilis Kanonidis
  • Post published:December 8, 2022
  • Post category:Product Lessons
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Interview Questions to ask Sr. Product Managers & Leaders 1.What are the first 5 things you will do when you join us to take over the product? Ask this because...…

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Unheralded Alternatives to User Stories

  • Post author:Basilis Kanonidis
  • Post published:November 17, 2022
  • Post category:Product Lessons
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The Scrum guide does not mention User Stories. Still, all the Scrum teams I worked with use them. Many Scrum teams apply User Stories to a fault: User Stories may…

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Product Manager and Product Design – Must Read

  • Post author:Basilis Kanonidis
  • Post published:November 17, 2022
  • Post category:Product Lessons
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Everyone has an opinion on design. There's always an immediate gut reaction: "Ooh, I love this!" or "Meh." But how do you go beyond that to honing your skills of…

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