Let’s start with decoding growth, i.e. understanding where growth is coming from. You can call it growth accounting as well since we are accounting for where growth is coming from.…
In this essay, we are going to cover six important aspects of referrals - types of referrals and why it works, designing referrals, measuring efficacy of referrals, when referrals won’t…
In this session, I talk about how gamification has changed e-commerce landscape in China and how other apps are also using it. I also share a framework on how to…
Hello, and welcome to the essay #1 about positioning your product - Understanding Positioning Through a Practical Lens. So why are we talking about positioning now? Once you have figured out…
Dear Reader, As discussed in the last newsletter, product-market fit is the leading cause of product failures. So it is vital to quantify product-market fit. It’s too important not to :)…
Jim Collins even wrote a book about this, Turning The Flywheel. Below is an excerpt from his book about Flywheel where he explains the Flywheels concept. Picture a huge, heavy…