Find the authors of blogs or news articles and converse with them directly. This greatly improves your chances of getting coverage with the publisher or potentially being introduced to key…
By hosting your videos on Wistia when someone embeds your videos on their site, you get the link and SEO juice (versus YouTube). For this reason, you should also put a link…
Maybe you have potential users who aren’t ready to commit just yet. Try to offer them something else. Maybe an eBook or training course? A very limited version of your…
Use software your customers are familiar with to provide support. This builds a stronger relationship with your customers and free trial users and allows you to collect live feedback. You…
Show a picture of your app in the background. Make sure it is faded so it doesn’t interfere, but show off the product.
If you have some enthusiastic customers, ask them to take pictures with your product and have them share it on their social feeds. You can then use this social proof…
Create a separate page on your website specifically for FAQ’s. Position questions around your key selling points. Monitor search queries to your site and build content specific to those queries.…
If you spend time reading blogs in your niche (you should!), leave thoughtful/relevant blog comments. Use the website/url field to link to your app. Bonus tip: In the “Name” field…
Send handwritten letters to key accounts / influencers. Actual handwritten letters are extremely rare these days so you will stand out.
Use your social profiles to ask for beta users. Post in LinkedIn groups, Google+ communities, Facebook groups, etc. Don’t advertise…ask for help.