Google only shows the first 60 characters of your web title, therefore try to make the most of them and take advantage of the display you get. Use this guide…
You probably know by this point the websites and articles your target audience is interested in. You can do site placement targeting in Google AdSense to be sure your ad…
This is a marketing technique, you need to connect with your customer’s emotions. Address an emotional topic to boost more engagement from your audience.
If you have an attractive landing page this will increase your conversion rate. Make sure to include a good quality and more visual hero image, keep in mind that is…
Many websites host their content on U.S serves, this has an effect on the performance on people who visit these websites from outside the U.S, mainly because international visits will…
Large Rectangle Ad (336×280) is the most popular format on the Google Display Network and this is because it’s effective. Wider ads are most likely to perform better than taller…
You can take your existing mailing campaign and take a Facebook lookalike audience, this is a way of expanding your audience based on your existing customers. Do a layered look-alike…
Use your imagination and define reality. Use metaphors and hyperboles to exaggerate in a fun way the capabilities of your product, make it clear that you are not serious. Take…
Do your best to avoid people who come to your site through search from returning to Google. In Google’s database search is considered more successful is the user doesn’t return…
Use the tool App Card to have your mobile users preview and image, app ratings and easy access to installation of your app. This tool will have this option available…