Ideas

Ask a marketer, “How does my product grow?” They'll reply: Ads, affiliates, sales, social, yada yada yada They’re describing top-down growth. Your classic funnel. Pour more in. Get more out.…

If your cold email doesn't have any personalisation you're doing it wrong. But personalisation is really time consuming ... I hear you cry. Well, I disagree. Here's an example, from…

Veed were sick and tired of not getting a reply to an email they wrote, so they decided to print out their message and attach it to a homing pigeon, like…

Back in 2017, Ramp sent 50,000 emails to companies hoping to sell some personalised t-shirts. I think the best way to illustrate why this email is so good is by contrasting it…

Dogs bark, cows moo, horses neigh, and poorly crafted cold emails get thrown in the trash after ten seconds. Genuine personalisation and “advice emails” are good ways round this, but if you are working…

The trick to writing any sales email is that you don't want it to read like a sales email. This one's a great example. ASK FOR ADVICE There's few better ways to…

he Dollar Shave Club is a company that grew dramatically through a launch/referral campaign and this is how they did it. Use this code to make your own referral program.…

Use this example of how Just Eat became top of their industry through storytelling. The goal is to become leading in your industry.

In order to increase customer satisfaction and improve your product’s value proposition, you need to understand your users and how they use your product. Ask your users these questions: What…

Create invitations across multiple channels, sometimes your target customers are not as likely to use email like they use Facebook, if you have this information diversify! To test this create…