Understand your users

In order to increase customer satisfaction and improve your product’s value proposition, you need to understand your users and how they use your product. Ask your users these questions: What is the primary benefit of your product? What was the original intention of using your tool/service? Would they recommend it? And How would they describe your product? Based on the answers to these questions improve the content of your website and communicate the benefits of your product clearly. Look how Dropbox successfully achieved this!