Expectation Email

For new subscribers, it’s important to let them know what they can expect out of you in terms of frequency of contact, speed of response for support requests, what time…

Continue Reading Expectation Email

Price Drop Email

Try emailing users who looked at a product but didn’t buy it to let them know that its price dropped. Often, potential customers fail to convert because they perceive an…

Continue Reading Price Drop Email

Page Layout

Try changing the layout of your landing page to improve conversion. If you find that your current landing page is underperforming, change the way you place images, copy, and sections…

Continue Reading Page Layout

Fewer Borders

While borders are a nice framing device for different parts of your UI, having too many borders can distract from your platform or content. Cut down on the number of…

Continue Reading Fewer Borders

Basket Abandonment Email

Send an email to users who add a product to their shopping cart, but don’t buy. As per the Baymard Institute, the average cart abandonment rate is 68.63%. That may…

Continue Reading Basket Abandonment Email

Responsive Layouts

In an age where 25% of internet users only access the internet on mobile and more new web browsing compatible devices are being created every year, it is increasingly important…

Continue Reading Responsive Layouts