Basket Abandonment Email

Send an email to users who add a product to their shopping cart, but don’t buy. As per the Baymard Institute, the average cart abandonment rate is 68.63%. That may seem like an extremely high number– but you can get those users to follow through on the purchasing process. Put simply, follow-up with users who abandon their cart has to be an integral part of marketing strategy, due to how often it occurs.