PDF Download Page

Try sending traffic to a page where they can download a PDF they may be interested in. This will build your credibility and exemplify authority on a subject. Further, it…

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Start A Fire

Using the tool Start A Fire to help users discover more relevant content by adding recommendations within links you share. This pops a small box in the bottom right corner…

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Live Chat

Add live chat to your site and talk directly to potential purchasers. An ATG global consumer trend study found that 90% of consumers consider live chat helpful, 62% are more…

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SlideShare Summary

Slideshare's easy-to-digest format can increase shares and engagement of a long-form post. AND it's particularly effective for B2B: "SlideShare has up to 5 times more traffic from business owners than…

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Multiple Reassurances

Reassuring your users multiple times and in multiple ways that everything will be ok is effective at reducing friction when trying to close a sale. Satisfaction guarantees, money-back reassurances, free…

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Language Segmentation Page

When deciding whether to serve an international audience with landing page copy in their own language, try A/B testing sites with your default language and their language on visitors from…

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Host Live Video

Use Periscope or Facebook live to broadcast what you're doing in the moment and get highly engaged users. These users will be more likely to interact with you through the…

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