Ideas

The use of buttons isn’t limited to landing pages. In fact, email marketers can greatly benefit from the use of buttons. What should my button say? A great rule of…

Ask your readers to help make sure they receive your messages by adding your email to their address book, checking their spam filter and looking for your first email.

Dropbox encouraged users to spread the word “virally” by social media and e-mail. There was a natural symmetry between the product and the marketing channel. Users wishing to share files…

Are you willing to send your subscribers someone else’s content? If you answered “yes”, your marketing has a much better chance of being effective because it means you genuinely care…

Wouldn’t you like every new subscriber or customer to get a personal note from your CEO, customer support rep or account manager? You can, and should, make this happen. In…

The footer of your email is a good place to re-iterate a call to action or highlight a message. Customers read things in this section. Rather than hiding your footer…

Instead of bringing visitors right to your blog, deliver a homepage with the clear call to action to subscribe to your email list and a link below to get to…

Use your name. When writing Emails to your users always personalize it. 1. Write Your Email Subject Lines for Mobile Devices 2. Keep Your Email Subject Lines Short 3. Personalize…

User is not signing up? Try to hack together a reengagement email. See source to see some examples. https://www.slideshare.net/mattangriffel/29-growth-hacking-quick-wins/182 https://blog.hubspot.com/marketing/10-examples-of-effective-re-engagement-emails

A welcome email can be enough for the user to feel accepted and part of the website and a larger community in general. https://www.shopify.com/blog/14326869-how-to-write-an-effective-welcome-email-13-examples-and-3-templates-you-can-steal-today https://unbounce.com/email-marketing/ab-test-welcome-emails/ https://blog.markgrowth.com/the-anatomy-of-a-welcome-email-b4f5a0eb3fff How to write a…