Write an email asking your customers for a friend referral. A study by Goethe University Frankfurt and University of Pennsylvania found that referred customers had 25% higher profit margins and…
Removing unnecessary steps from registration can improve signup rate. Asking a user for their last name may not necessary to register, so leave it until the onboarding phase post-registration. Remove any…
Give users an undo option instead of prompting for confirmation. Although confirmation prompts are very popular in user interface, an undo option is preferable in the vast majority of instances.…
Fans / followers of your business on social media are a strong indicator of the audience you should target. Create a lookalike audience of your social media following by setting…
Most users never see your content the first time you post it. It might have gotten lost in the feed or maybe they weren't even a follower back when your…
Adding Social share buttons to your website makes it incredibly easy for your users to share your content with their social networks. They create benefits for your brand on a…
At registration or email collection, offer an incentive for a user to connect via Facebook, Twitter, etc... The incentive can be anything from early access to new products to a…
Copy that's too polished can come across as inauthentic. Make sure that there is an ethos of authenticity in your messaging: There’s no shame in telling the truth. Being seen…
Retarget users that have fallen dormant. As per 500.co, between 60-75% of subscribers on the average email list are dormant-- they haven’t opened an email from that list in at…