Slideshare End CTA

Inserting CTA slides at the end of a Slideshare presentation will help leverage/direct Slideshare traffic. This can be particularly useful for B2B leads: "SlideShare has up to 5 times more…

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Personal Vs. Generic Page

Increase conversion by sending traffic to a more relevant page. Engagement rises when landing page content more directly matches ad content. A page that’s more personalized for the audience that…

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Money Back Guarantee

Offering a money back guarantee on your products can greatly increase conversion. It creates a sense of security and trust for customers who aren’t sure about your products or may…

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Merge Similar Functions

Simplify your site’s UI by merging similar functions under the same button or link. For example, you can combine your contact and support information under a single “Contact Us” function…

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Fewer Form Fields

When creating sign-up forms, having too many fields can actually decrease sign-up rate. Optimize your forms to only ask for information necessary to the registration process. This decreases the amount…

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Tools Interest Audience

Targeting the followers or fans of specific technology tools allows you to come at an audience from a whole new angle. Knowing what tools a person already buys reveals a…

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Natural Language

Instead of using dry text like Name: or Email:, try using natural, informal, or conversational language. For example, prompt visitors with a short, conversational Mad Libs style paragraph where they…

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