Personal Vs. Generic Page

Increase conversion by sending traffic to a more relevant page. Engagement rises when landing page content more directly matches ad content. A page that’s more personalized for the audience that you’re driving to it is more likely to relate to the call to action and the message you’re trying to convey. Rather than directing to your landing page, for example, link to a contextual page based on the ad copy. I.e. webinar ad leads to webinar signup page.