SumoMe Contact Form

Adding a SumoMe contact form to your page makes it easier for users to reach you with their questions and concerns. Strong communication with users is a great way to…

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More Contrast

When designing your CTA buttons and sign-up forms, try using more contrasting colors and designs rather than following the same feel and styling of the rest of your landing page.…

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Narrow Geography Targeting

Targeting an audience at a more local level can help you better target your audience and avoid serving ads to businesses or consumers that you’re not trying to reach. Especially…

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Loss-Aversion Ad Copy

Pointing to a potential loss of not buying your product can be an effective way to drive clicks. Ad copy like “Only X items left!” or “Sale ends in X…

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Add Login Capability

To boost conversion and engagement with users, try adding a login system. It can be social (Facebook, Twitter, Google, LinkedIn, etc…) or email-based. You’ll see an increase in the number…

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ESP Landing Page

Your Email Service Provider (ESP) often provides a signup page for your email list. Rather than investing the resource to build a whole landing page on your own, why not…

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‘At Risk’ Tagging

Start with data analysis on what leads to churn on your platform. Once done, automatically tag users ‘at risk’ of churning and target them with increased customer support, incentives, etc...…

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