Storytelling Over Facts

Many marketers make the mistake of simply listing facts and the positive attributes of their products. People react much more favorably to products when introduced to them in story form.…

Continue Reading Storytelling Over Facts

Competitor Keyword Audience

What better way to beat your competitors than to target the keywords they use in their marketing and advertising efforts? Access the audience of your competitors by looking at the…

Continue Reading Competitor Keyword Audience

Incentivized Downloads

Reward your users for completing an action - like downloading your app. If your app relies on microtransactions or you offer a monthly subscription, use an ad that incentivizes users…

Continue Reading Incentivized Downloads

Sniply Tags

Publish relevant industry content that will get shared around - but include a Sniply link with a CTA button prompting people to learn more on your site. All content shared…

Continue Reading Sniply Tags

Quantity Social Proof

Try listing the total number of people using your product to increase trust and therefore conversion. X many people can't be wrong! Try experimenting with a rolling number, a precise…

Continue Reading Quantity Social Proof

Smart Bar

SumoMe's Smart Bar sits at the top of any page you want it to appear on and can be used for many purposes. From allowing your visitors to join your…

Continue Reading Smart Bar

Analogy Ad Copy

Using an analogy might be a good way to position your business to people who don't know you. People know ubiquitous businesses like Uber and AirBnB. Tying yourself to a…

Continue Reading Analogy Ad Copy