Using an analogy might be a good way to position your business to people who don’t know you. People know ubiquitous businesses like Uber and AirBnB. Tying yourself to a prominent business with an analogy – Uber for X, AirBnB for X, etc… – can help people immediately understand what you do. Rather than being confused by your ad, they’ll get the point instantly and know if it’s right for them.
“The Rolls Royce of razors”