Exclusive Content Email

Sending out emails with exclusive content to your business’ VIPs is a great way to reward them for their patronage with discounts and gifts. It helps build loyalty to your…

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Publisher Placement

If you know that your ideal audience is likely to be on a specific website or on a section of a specific website, use site placement targeting in Google AdSense…

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Tutorial Email

Many people who sign up to use your product will not be fully aware of the value it can provide. Ensure these people do not become lapsed users simply because…

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Invite-Only Contributors

Only allowing contributors by invite can keep quality high and increase referral. Restricting who can be a contributor will often lead to higher engagement from contributors as it's more of…

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Progressive Reduction

Progressive reduction is based on the idea that as users spend more time interacting with your website, many of the functions that seemed complex when they first joined become simpler…

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Telling Who It’s For

Taking a precision approach to targeting your audience can be very rewarding. Sometimes if you’re targeting everyone, you’re targeting no one. With that in mind, one option is to tell…

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Auto-Favorite Tweets

Whenever someone Tweets at you, use services like Tweetfull to automatically favorite their Tweets. By doing so, you’re encouraging users to Tweet about you more often, resulting in more engagement…

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