Telling Who It’s For

Taking a precision approach to targeting your audience can be very rewarding. Sometimes if you’re targeting everyone, you’re targeting no one. With that in mind, one option is to tell your audience exactly who your product is intended for. This can be a risk/reward play: on one hand, you will immediately disqualify a segment of your potential customers, but on the other hand, you might create a more personal connection with customers who do fall into the categories you’ve targeted.