Ideas

If you want to attract more people to your product, make it fun to use. Gamification is the inclusion of enjoyment-focused design elements into a product or service. These are…

Easter eggs are fun little secrets, tucked-away in games, websites and... SaaS products. Companies like Snapchat have developed a reputation for including hidden features and jokes in their products. These…

Whilst the days of web directories are long behind us, you still can increase the reach of your business by listing yourself on some of the SaaS industry's biggest and…

A personalised email is still one of the best ways to engage with your influencers. When you have a blog post, infographic, eBook or free trial you want to promote,…

If you want to grow your audience quickly, network with people with established audiences. Create a list of influential figureheads in your industry, and start engaging with their content, commenting…

Popular bloggers can be just as influential as press coverage - and their audiences represent an untapped resource of potential users. Reach out to the biggest bloggers in your industry,…

Press coverage may seem old fashioned, but getting your story published in TechCrunch or Venture Beat could have a huge impact on your growth. Be smart about your outreach, and you stand…

Social proof can be hard to come by - unless you incentivise it. To grow your social media following, and attract new visitors to your website, try offering a 5%…

Most SaaS signup forms require user information like name and email address - but why stop there? You can experiment with viral signup forms, and instead of asking for standard…

Send a welcome email with top tips for getting the most out of the product. This type of email can educate your customer right at the time they need it…