A personalised email is still one of the best ways to engage with your influencers. When you have a blog post, infographic, eBook or free trial you want to promote, send each person on your list a tailor-made email.

Influencers are busy people, so you’ll need an intriguing subject line to stand-out in a crowded inbox. From there, make your email concise, demonstrate your knowledge of the influencer (‘I was reading your latest blog post…’) and explain why your product/offer/resource is relevant to their audience.