Daily Archives: October 13, 2022

The terms “Renewal” and “Retention” are throw around like “Affect” and “Effect”. Most people just 50/50 YOLO it when broadly referring to “keeping customers around.” Today we’ll tackle four common…

The first two articles in this series looked at how to use the Churn rate metric to spot a customer retention problem, then presented adjustments to the Churn rate calculation that better…