The 80-20 Rule states that 80% of the results come from 20% of the causes. A small number of actions get big results. Big in content marketing, it’s more like…
Scan. Dismiss. Scan. Dismiss. Scan …click! This is what your audience is doing today. This is what we’re all doing today. In our inbox, on social media and on blogs,…
Many companies nowadays want to do product-led growth (PLG). But I don’t think the concept is well-understood. Despite spending about six years at Buffer and a year at ReferralCandy, both…
Most product prioritization problems are really strategy problems. So you need to start with strategy. There are 4 types of strategy problems. 4 strategy problems -Acceptance: “we dont think strategy…
I often use it to make faster decisions, when its cumbersome to use frameworks Here's how it works: If you look at the root cause: Why decisions are difficult to…