Write an influencer marketing case study
1. Use tools like Traackr or Upfluence to identify a successful influencer campaign with favorable marketing results to document.
2. Identify the key information, including the campaign objectives, key influencer deliverables, and deliverable performance, to include in your case study.
Key information includes the objectives of the influencer campaign as well as key deliverables and their performance, such as engagement targets and audience growth targets.
3. Gather testimonials from the brand that highlight positive results from your case study.
For example, testimonials that say, Working with influencer A helped grow my following by 70%.
4. Organize the case study information chronologically, beginning from the collaboration and preparation before the campaign to the campaign execution and results.
5. Use tools like Canva and Venngage to create compelling graphics that explain the data.
Tools such as Canva and Venngage have templates and features to accomplish data storytelling, such as infographics, flowcharts, and graphs.
6. Source dynamic imagery and media from the influencer and brand platform to illustrate the case study and provide the rest of the images, brand assets, and other relevant imagery.
Dynamic imagery includes any images or media posted that influenced the campaign objectives, influencer content deliverables, and deliverables performance.
7. Write a compelling introduction, summarizing the overall case study in a way that frames the data clearly and positively.
Begin the introduction with the previously identified key information, the influencer’s role in achieving those objectives, and an overview of the results.
8. Organize your case study starting with your introduction, and include information such as the challenge, journey, discovery, and implementation of the influencer's campaign.
9. Add any supporting data graphics you collected, finalize the content, and compile the case study.
Include graphics that highlight the most meaningful data points driving the success story.