Write a slide deck for your webinar

1. Outline your webinar script, including the introduction, main argument or points, supporting points, and a conclusion with a call to action.

This may include writing out your entire script in full sentences or preparing a bulleted outline.

2. Choose a slide deck template from a tool like PowerPoint, Google Slides, or Canva that fits your webinar theme and content.

If your webinar script or outline calls for more text-based slide content, like quotes, numbers, and statistics, look for a template that leaves room for more text and doesn’t have a distracting background design. If you want to include more visuals, look for a template that has lots of placeholder image space.

3. Customize your template with branding elements, like your logo and brand colors.

For example: Choose a legible font for headers and a font for body text, or the same for both. Add your logo to the corner of all slides. Use your brand colors throughout the slide deck. Use one main background color per slide, and alternate between 2 and 4 colors throughout the slide deck. Consult your graphic designer to help make the slides visually appealing or to make custom graphics for your webinar.

4. Create introductory slides that include an engaging hook, webinar title, concise agenda, and featured speaker information.

Start with a strong hook, like a compelling quote, statistic, or introduction to a problem, to get attendees excited. Put the hook on one of your opening slides. On the slides, outline in as few words as possible what you will be covering, who will be covering it, and how the webinar will be structured.

5. Create main slides that contain minimal text to help attendees follow along with your spoken script.

Keep the text on the slide to a minimum, while still providing something for the attendee to look at or to help clarify your words. Don’t list in text every point you’re making. For the text on your slides, stick to short statements, questions, quotes, or data points that help the attendee follow along with your spoken words.

6. Add visual elements to most slides that illustrate your main talking points for that section of the webinar.

This may include: Graphs and charts for visual representations of data. Images and screenshots. Low-opacity background photographs. Icons to illustrate specific points. Look for images within your owned assets, royalty-free image libraries like Shutterstock, and Creative Commons libraries like Unsplash. Create your own visually-appealing graphs and charts with Canva, Piktochart, or Over.

7. Include exact statistics, numbers, and quotes on slides, with a cited source to improve comprehension.

If you talk about a statistic, fact with a number or complicated details in it, or a powerful quote, include it on your slide to help attendees process the information. If you got the information from another source during research, include the source information and date at the bottom of the slide.

8. Create conclusion slides that include a summary of your main points, an opportunity for a Q&A, and a call to action slide.

Consider adding interactive checkpoint slides, like a comprehension question, brief Q&A, or poll, throughout the webinar as well while transitioning between subtopics, if it fits the goals and content of your webinar. Some webinar platforms, like Zoom, have a built-in Q&A feature.

9. Test your slide deck for readability, visual engagement, and accuracy through proofreading and checking how it displays in your webinar tool.

Review your slide deck by making sure it’s consistent across multiple browsers. Sample checklist: Alternating slide background colors, like in Convertkit’s alternating color example. Easy-to-read font, like Calibri or Roboto, that contrasts against the background. Font size that’s typically at least 24px. Bolded text for the most important word or phrase on the slide. A visual hierarchy where the most important elements are the largest. Everything, including names, spelled correctly. Properly cited sources. Your branding elements on each slide. A logical flow between slides with smooth transitions between topics. A slide to prompt Q&A. No grammatical errors. Use a tool like LanguageTool or Grammarly to check. All videos load properly in your webinar tool. Slides display properly across multiple browsers.

10. Repurpose your slide deck after your webinar as a deliverable or website content.