Win more ecommerce sales on Shopify
1. Use advanced, data-powered apps like FenixCommerce to give accurate shipping dates, set customer expectations, and increase conversions.
Your customers want to know when they’ll receive their items. Use a machine learning algorithm that can predict the delivery date based on the customer’s location and display it to them in real time. For example, brands like Men’s Warehouse and Levi’s reported conversion rate increases of over 13% by simply using FenixCommerce to show more accurate landed dates.
2. Use an app like PriceStack to test pricing and discounts, to make sure you're not leaving money on the table.
Find out if you could raise your prices slightly and get a boost in revenue without losing new customers, or offer 10% discounts instead of 20% and not lose customer takeup. PriceStack uses your data to build a supply and demand curve for each of your products and across your site, then predicts your optimal prices.
3. Offer customers free shipping insurance and visual tracking using tools like Route to minimize customer anxiety.
Packages that are lost or stolen can bog down your customer service team and cost you revenue. Apps like Route handle claims processes and provide customers with a simple flow to order a replacement for anything lost or stolen.
4. Use an AI personalization recommendation engine like LimeSpot to recommend products that best align with your users’ browsing behaviors.
AI personalization recommendation engines track millions of users across millions of sites to help understand where they are in multiple buyer journeys. They then use this information to recommend products that best align with user browsing behaviors, thus leading to more customers finding more products.
5. Use live chat tools 24/7, with real people who are trained to sell products, and use a tool like Gorgias to track the revenue generated from live chat.
Simply adding a live chat tool won’t magically increase your conversion rates. Having people trained to sell products, and not just answer questions, has been proven to increase average order value, conversion rates, retention rates, and customer satisfaction.
6. Use buy-now-pay-later tools like Sezzle, Affirm, Klarna, or Afterpay to offer customers an alternative to credit cards.
These tools offer a novel solution to an old problem by breaking purchases into more manageable installments for ecommerce customers.
7. Use search tools like Algolia to make more accurate search predictions and suggestions to users, if you have a wide product catalog and complex tagging.
Tools like Algolia plug into your store data and use their algorithm to make accurate search predictions and suggestions to users. Consider alternatives like Searchanise or Searchspring.
8. Use apps like Order Bump to offer customers related upsells or cross-sells during the checkout process and increase order value.
Plug in relevant upsells or cross-sells right at the moment when they are most likely to purchase, like the candy near the register at the grocery store. Order Bump is only available to Shopify Plus stores, but you could recreate some of its core functionality with your dev team. Alternatively, use a tool like Zipify or Bold Upsell to offer related products before the customer reaches that checkout.
9. Use tools like Nacelle provide a faster mobile experience.
Shopify is built on Liquid and not designed to create a Progressive Web App (PWA) experience. Tools like Nacelle rebuild your front end, a term called headless commerce, to create a near-instant browsing experience. This doesn’t change your day-to-day work on the Shopify backend. Another great optimization is a browser-side caching tool called Edgemesh, which helps every page view after the first load significantly faster. They prove their return on investment directly within their app, so you know it’s worth the money.