Use Twitter hashtags in influencer marketing

1. Find influencers in your industry who are a good match for your marketing goals by using Twitter and other platforms.

If you have influencers you want to work with, follow their accounts and interact with their content. Search for hashtags with the names of influencers and their companies, products, and printed materials. Twitter is also useful for finding new influencers, especially micro-influencers who are known in a specific industry. Search for trending hashtags and those that are relevant to your business. For example, if you’re in the fashion or clothing industry, search for #fallfashion, #womensshoes, or the names of stores, fashion lines, designers, and upcoming fashion shows.

2. Search for hashtags to help you locate influencers for your campaigns.

Check the What’s Happening section on Twitter, located on the right side of the page. This provides the most recent trending topics. Navigate to Explore > Trending to see the most popular topics in all categories. Use third-party tools. You can find even more hashtags using research tools such as Trendsmap, Social Alert, and others. Monitor your competition. Note the hashtags they use on Twitter. Additionally, look for terms and keywords they use on other content, such as websites, blog posts, videos, and Facebook pages.

3. Choose the types of hashtags that best match your campaign goals.

There are several categories of hashtags worth considering: Hashtags related to your industry, business, products, services, and upcoming promotions. Upcoming events. This category includes seasonal events, holidays, and commemorative days. For example, a restaurant may use hashtags that highlight the Olympics, Halloween, a local sports event, or a regional festival. Popular ongoing hashtags such as #mondaymotivation, #caturday, #fridayfeeling, #ecofriendly, and #fitness. Branded hashtags. These include large companies such as #petsmart, #homedepot, #wholefoods, or #autozone. Such brands, that may be your competitors, can be relevant for attracting influencers and customers who are interested in your products. Locations. Countries, cities, states, regions, and neighborhoods are also used as hashtags.

4. After you find an influencer to partner with, work with them to create an effective marketing plan.

Set goals for each campaign. For example, you may want to drive traffic to a landing page, promote a contest, build brand awareness, or introduce a new product.  Choose hashtags that support your goals. If you’re a digital marketing agency sending traffic to a landing page for an ebook on local SEO, consider using hashtags such as #localseo, #googleseo, #seoservices, as well as local hashtags that point to your location such as #dallasseo. Track your results. You can create custom URLs to track the traffic coming from a certain campaign. Another method is to use a unique promotional code for an influencer campaign.

5. Monitor the performance of your Twitter hashtags to identify which ones are producing the best results.

Twitter doesn’t currently provide a tool to track hashtag performance, so you’ll need to use another tool. There are several to choose from including TweetDeck, TrackMyHashtag, and Tweet Binder. The following steps are for Tweet Binder, which is free. Log into Tweet Binder using your Twitter account. Type a hashtag you want to track in the search box. Click on Create free Twitter report. This generates a report with metrics for the hashtag, including Twitter impressions, the most popular times people are retweeting your hashtag, and the user rankings of people retweeting your hashtag.

6. Limit yourself to one or two hashtags per Tweet, as overusing them is counterproductive. Make sure hashtags are relevant to your posts, and don't try to fit in hashtags where they don't really belong.

Make your hashtags shareable. When topics are trending, people are more likely to share. Other types of shareable hashtags include those that highlight giveaways, company updates, and comments about events of national significance. Remember that social media trends rise and fall quickly. Be sure to research trending hashtags daily.