Use neuromarketing to influence user behavior

1. Meet with your team and individually score your website on factors like UX, branding, content, pop-ups, and layout.

Use a score out of 5 or 10. Calculate an average for each factor.

2. Include audio elements like podcasts on your website to improve engagement with your audience.

Audio tends to work especially well with storytelling and emotional content. Use a mix of video and audio content to reach consumers in different ways.

3. Develop a strong brand identity and rework your website to match.

Create a specific budget for branding to match your target audience preferences. If you are running a travel website, consider using lively colors such as yellow, green, orange, and white.

4. Offer more purchasing options to entice people to continue their purchase.

Use payment methods that offer buyer protection, like PayPal. Provide alternative payment methods such as credit card and epayments.

5. Match your fonts to your brand identity and invest in clean, well-kerned fonts.

As a rule of thumb, serif fonts work well for more conventional brands, and sans-serif for more progressive brands. Fonts like Papyrus and Comic Sans have a reputation for being ‘unprofessional’. Check that your fonts are easy to read for people with vision issues. Elaborate, swirling fonts can discourage readers.

6. Add versions of trust badges that match your website's color scheme.

Most trust badges come in multiple color combinations so that they can be used in different settings.

7. Create product or service photographs that invoke positive feelings towards your brand and products.

Test multiple variations to find out which elicit the most positive emotion.

8. Add persuasive messaging to landing pages and your homepage, not forms.

9. Use ads and banners only on your social media accounts, not your website.