Use Influencer Marketing in Ecommerce

Use Influencer Marketing in Ecommerce

1. Set an objective for your influencer marketing strategy, with common e-commerce objectives including boosting the results of a new product launch or reaching a new target audience.

2. Decide if you want to work with nano-influencers, micro-influencers or macro-influencers

nano-influencers - have <10K followers but are prioritized by the algorithms and typically have good engagement with a smaller audience. micro-influencers - have 10K-50K followers and have a wider reach but typically only 8-10% engagement rates. macro-influencers - have giant audiences but whose followers tend to be more diverse and less engaged.

3. Determine the type of content you wish your influencer to create or amplify, such as a Facebook Live where they review your product, or a series of Instagram stories using candid product shots.

4. Assign a call to action for the campaign, determining if the content from your influencer drives traffic to a sales site, a branding site or a registration site.

5. Use industry hashtags, brand mentions, social listening tools, and third-party influencer discovery tools like Tribe or Awario to create a list of potential influencers who are popular in your industry niche or whose audience has similar interests to your core buyer persona.

6. Build a relationship with your influencer candidates, using personalized comments, authentic messages, and regular engagement with their content before reaching out to them in an email or direct message about becoming an influencer for you.

7. Invite the influencer to promote your e-commerce marketing initiative, outlining compensation, campaign dates, how much freedom the influencer has over creating the promotional content, and all legal requirements.

8. Launch and track the influencer’s marketing campaign, using metrics like influencer-specific coupon codes or referral analytics in Google Analytics to track your influencer’s impact on your e-commerce activity.