Use GTM to improve sales and leads
1. Use built-in tags as often as possible.
2. Use Cross Domain Tracking to find out which traffic sources are working and when they are working.
3. Track every click to find out what content works.
Using GTM to automatically track clicks helps you figure out what content is producing results.
4. Use Timers to adjust the bounce rate and optimize your remarketing.
5. Customize the GTM data layer and let it tell your story.
Using the GTM data layer allows you to send ecommerce transactions so you know which products are selling.