Use AdRoll’s Shopify integration

1. Find the Shopify integration in AdRoll’s integration library and install the app on your AdRoll account.

2. Verify that the AdRoll pixel on your Shopify store is active, using a tool like PixelPal.

3. Enable enhanced conversion tracking in AdRoll for more accurate and in-depth performance optimization and reporting.

4. Create key Shopify-based audiences in AdRoll, including views for specific products, cart views, abandoned carts, and checkout conversions.

5. Create dynamic product-based ads for products your audience has viewed in your store.

6. Create reminder retargeting ads for users who have abandoned their shopping carts.

7. Choose the digital channels your audience is most likely to visit and engage with.

8. Optimize your pricing based on your available budget, ideal campaign duration, and conversion goals.

9. Review your campaigns at least weekly to review performance and make adjustments as needed.