Track form analytics
1. List the types of data you want to track for your form, for example, engagement drop rate or field filling.
2. Find a tool that will track the data you want, like Zuko.
You can use Google Tag Manager for basic analytics, but it can be difficult to set up and fairly limited in scope. Zuko focuses on eight key reports, built from dozens of form metrics: Form Overview. Field Drop Off Report. Most Corrected Fields. Real Time Report. Completion Time. Problem Fields Report. Fields Before Submission. Field Times Report. Zuko also breaks down field performance based on comparative metrics: The performance of a field compared to your industry. The Zuko average. The rest of your site.
3. Create an account on the tool you chose and identify any secondary information you'd like to gather.
For example, dedicated tools offer options like heat mapping to eye tracking to help you pinpoint trouble spots.
4. Install the software on your website and allow it to gather form interaction data.
Add the plugin directly or add the code generated from the website dashboard.
5. Open the analytics or report section of the software, and download a form report.
6. Find areas of your form that might need improvement.
For example, a high drop rate would indicate a big problem with a form that might require total redesign, whereas an eye tracking report that shows people lingering on one control, might mean that you need to modify that area of the form only.