Track Conversions in Google Analytics

1. Sign in into your Google Analytics account and navigate to Admin > View column > Goals and click on “NEW GOAL”.

Goals are used to measure how often users complete specific actions on your website that matters to your business objectives. Only 20 goals per view are available.

2. Select Custom to create the Goal from scratch or Template to create the Goal using a predefined template, and click Continue.

To start creating your Goal you can use a predefined template with a pre filled configuration or create your goal from zero without that extra help.

3.  Choose a name and a Goal Type, and click Continue.

Four types of goals are available: Destination: The goal will fire when the user visits a page. Duration: The goal will fire when the user spends a specific amount of time in the site. Pages/Screens per session: The goal fires when the user visits a specific number of pages during the session. Event: The goal fires when a user performs an action previously measured as an event. For example, select Destination to fire the goal when a user lands on a specific URL after subscribing to a newsletter.

4. Paste the path to the destination URL under Destination, click Verify this Goal to ensure it works, and click Save.

Optionally, you can assign a value for that conversion, for example $2 to show that value on Google Analytics reports. Also, you can assign a “Funnel” or a list of URLs which users usually visit before completing your goal to visualize on reports. Once saved, the goal will appear in most of the reports. This allows you to analyze performance by different dimensions, such as campaign, device, browser.