Share testimonials on Instagram
1. Give your followers quick access to customer testimonials by creating a separate highlight album under your profile photo.
For example, Clek has a highlight album called Reviews to boost customer trust and help them make informed decisions.
2. Post user generated content and tag the contributor to boost your following.
For example, the FedEx in the Wild campaign caused the follower growth rate on the brand’s Instagram page to go up by 404%.
3. Post reviews from other places onto your Instagram feed to encourage Instagram fans to share their thoughts.
For example, when HubSpot repurposed a review from Trello, their Instagram fans shared more positive reviews in the comments section.
4. Share testimonials from review sites and make them visually appealing before promoting on Instagram.
For example, Keap pulled this review from G2, made it attractive and then posted on Instagram.