Repurpose content for lead generation

1. Identify content that has been successful in generating awareness and engagement, but unsuccessful in driving leads.

2. Analyze content that has been successful in driving leads to find common takeaways that can be applied to the repurposed content.

3. For each piece of content being repurposed, determine the single value proposition that could cause your audience to become leads.

4. Decide on a format for each content piece being repurposed that lends itself to lead generation.

5. Rewrite, reformat, and republish the repurposed content piece on its new channel.

6. Promote your repurposed content for audience segments most likely to become leads.

7. Analyze your repurposed content one month after its publication date to determine lead gen impacts after your adjustments.