Reduce bounce rate

1. Record all of the content on your site and its bounce rate, and look at pages with high bounce rates to figure out whether they need to be fixed.

Audit your website pages, analyze pages that you want to fix, and record what needs to be done for each.

2. For each page on your website, identify and analyze common keywords that lead people to the page.

Work out what information people are actually looking for, categorize keywords, and map each one to a funnel stage. Answer each query explicitly with a piece of content, add SEO, and include related information.

3. Look for channels or devices that are generating more than their fair share of high bounce rates.

Sometimes a high bounce rate doesn’t have much to do with specific pages, but a mismatch between a channel and the page, or a site-wide problem like loading speed or mobile responsiveness.

4. Look for pages with bounce rates below 20% and investigate whether you have an analytics reporting issue.

Look for interactive analytics events or duplicate analytics code snippets that might be causing the low bounce rate on those pages.

5. Develop hypotheses about landing pages with high bounce rates and test them.

Brainstorm experiment ideas, implement and launch them as split tests, document the results and your learnings.

6. In your advertising platform, look for landing pages with low quality scores and optimize them to improve the transition from ad to website.

Look for keywords with a landing page experience of Below Average, include the keyword in the headline and URL, and check the page’s content against the search intent.

7. Run quality assurance tests on landing pages to check for UX issues.

Ask team members to run visual checks, send test data through forms, check the confirmation page, use a testing tool, and review the page’s social graph.

8. Run a more general audit on your site’s content to look for outdated, incomplete, incorrect, or badly written pages.

Record all pages on your site and metrics like bounce rate. Look for poorly-performing pages, analyze and record the issues with them, and then prioritize your problems list.